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Challenge Family expands to Iceland

Posted on: Friday 29th January 2016

CHALLENGEFAMILY has announced its newest addition to the global series of long distance triathlons in the otherworldly beautiful Iceland.

Situated in the stunning “Bay of Whales” in Iceland, the world‘s northernmost half distance race, CHALLENGEICELAND, will take place on 23 July 2016. The athletes will swim in an untouched crystal clear glacial lake left by the glacial melt of the Ice Age 10,000 years ago and run and bike in the picturesque, diverse fjord landscape.

Ideally located as the ‘bridge’ between the continents in the middle of the Atlantic, Iceland is a newcomer in the CHALLENGEFAMILY. “The idea started with a vision of a long course race with an open water swim since the races in Iceland have almost all been in pools due to cold water. Our race has grown successfully from the first races and now we are extremely proud of being selected to the CHALLENGEFAMILY “, said Vidar Bragi Thorsteinsson, the founder of the race.

“Iceland is one of those magical countries and its beauty is out of this world,” said CHALLENGEFAMILY CEO, Zibi Szlufcik. “CHALLENGEFAMILY’s commitment to providing iconic races in iconic destinations that stand apart in terms of quality makes Iceland the perfect Challenge race destination and Vidar and his team the perfect partners. We are very much looking forward to introducing more people to this spectacular part of the world.”

The 1.9km swim course takes place in a crystal clean fresh water in a glacial lake, and the one loop 90km bike race with rolling hills and short climbs in the old main road is one the most iconic bike routes in Iceland. Another beautiful country road with long hills will be the scene for the 21.1 km run course.

Race organizers Pétur Einarsson, Vidar Bragi Thorsteinsson, Einar Stefan Kristinsson, Bertel Ingi Arnfinnsson and Elias Gudmundsson from Race Makers Iceland have worked together in conjunction with Kjós municipality to make CHALLENGEICELAND a reality.

The Minister of Industry and Commerce, Ragnheidur Elin Arnadottir, sees great value in CHALLENGEICELAND both for Iceland and the community of Kjós: “It is our long-term goal to have a variety of events that associate Iceland with nature, health and family activities and CHALLENGEICELAND is very much in line with that goal.”

Claus Vesterby, CEO of RaceMakers, who are behind all Scandinavian CHALLENGEFAMILY events said, “It is with great pleasure that we can be a part of such an exclusive race in Iceland and with our experience from CHALLENGEDENMARK and soon Norway we have great expectations for the Icelandic race.”

Registration for CHALLENGEICELAND will open on 5 February; for further information visit www.challengeiceland.is

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