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Challenge Family welcomes Holly Bennett to Americas team

Posted on: Thursday 26th February 2015

In yet another move to support Challenge Family’s growth worldwide, industry veteran Holly Bennett has been appointed as Marketing & Communications Director for the Americas region.

Bennett brings a vast and varied wealth of experience to the role, having served most recently as freelance editor-at-large for two of Challenge Family’s valued media partners, Triathlete Magazine and Australian Triathlete Magazine, as well as managing a portfolio of marketing and public relations clients.  A well-known name in the multisport industry, Bennett’s professional background includes 15 years of media, marketing and sales savvy.  She is also an avid long-distance triathlete and runner.

“It’s no secret that Challenge Family is near and dear to my heart,” says Bennett.  “Over the past several years I’ve had the opportunity to travel the world as a journalist, reporting on and competing in numerous Challenge races, and in my opinion there is no organization that better embodies the true spirit of triathlon and the awesome heart of the endurance sports community.  Challenge Family fully embraces each of its participants and partners–the athletes, volunteers, sponsors, media and host communities–providing an unparalleled race experience.  I’ve long felt like part of the Challenge Family, and I’m honored now to join the team in an official capacity and apply my enthusiasm and professional expertise to growing the brand and sharing the Challenge experience with athletes throughout North, South and Central America.”

In her new position Bennett is responsible for strategic marketing campaigns, content creation and media relations serving the 15 Americas region events, aligning with the global vision of Challenge Family.

“We’re thrilled to welcome Holly on board, especially at such an important juncture as we launch full-force into the Americas,” said Challenge Family CEO Zibi Szlufcik.  “Holly’s first-hand experience at our events around the world gives her invaluable insight into the brand, and we’re well acquainted with her exceptional writing, communications and marketing skills and tireless work ethic.  She’s an absolutely intuitive fit for our team.”

Challenge Family currently features three full distance and 12 half distance triathlons throughout the Americas region – Challenge Penticton and Challenge St. Andrews in Canada, Challenge Ixtapa and Challenge San Gil Queretaro in Mexico, Challenge Florianopolis and Challenge Maceio in Brazil and Challenge Knoxville, Challenge Quassy, Challenge Williamsburg, Challenge Atlantic City, Challenge Pocono Mountains, Challenge Maine, Challenge Cedar Point, Challenge Rancho Cordova and Challenge Florida in the USA.  For more information visit


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