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ENDURA ANNOUNCED AS CHALLENGE AUSTRALIA NUTRITION SPONSOR IN THREE YEAR DEAL

Posted on: Friday 17th April 2015

Challenge Australia and Endura have today announced a key partnership that will see Endura as the Official Nutrition Partner of the Australian Challenge Family races from 2015 to 2017.

The partnership includes fives races across the series held in three states – Challenge Gold Coast, Challenge Forster, Challenge Bateman’s Bay, one of the most beloved half distance races in Australia – Challenge Shepparton and Challenge Melbourne which sold out in 2014.

The sponsorship secures Endura as the exclusive and official electrolyte and energy supplier, providing Rehydration Performance Fuel and Sports Energy Gels on course.

Endura Rehydration Performance Fuel is designed to replace electrolytes lost during exercise. Rehydration Performance Fuel contains a specialised electrolyte profile including sodium and potassium at levels recommended by the Australian Institute of Sport for athletes in endurance events. This comprehensive formula also contains 20 g of carbs for energy production in addition to a patented form of magnesium, Meta Mag® to help prevent muscular cramps and spasms and relieve aches and pain.

Endura Sports Energy Gels pack 26 g of immediate impact and slow release carbohydrates to provide a blast of energy that may help competitors to reach the finish line faster.

Fuelling endurance athletes is our core focus and ultimately enabling them to get to the finish line faster,” said Jason Stephenson, Endura Sales Manager.

“Endura are delighted to be working with Challenge Australia over the next three years, providing consistency to help all Challenge competitors Train Harder, Race Faster and Recover Quicker.”

Challenge Family Asia Pacific CEO, Marcus Altmann, said it is important to Challenge Family to align with partners that contribute to the positive performance of our athletes in producing their best.

“We are pleased to welcome Endura to our Challenge Family suite of partners. Challenge Family and Endura will work closely together to ensure the partnership provides our athletes with the best possible nutrition on their training and racing journey,” he said.

The first event under the new partnership will be Challenge Gold Coast on August 30, 2015.


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